Delivery/Location: Online
Prerequisite
AREC 202 (Agricultural and Resource Economics) or ECON 101 (Economics of Social Issues) or ECON 202 (Principles of Microeconomics).
Description
The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:
- Provides an understanding of marketing concepts
- Applies learned marketing concepts to real world situations
- Examines the modification of marketing strategy within a changing environment.
Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.
This course can be applied towards the:
Textbooks and Materials
Unless otherwise indicated, textbooks and materials are required and can be purchased at the CSU Bookstore.
- Perreault Essen of Marketing-W/CD
ISBN: 9780077216436
Instructors
Doug Hoffman
(970) 491-2791
Doug.Hoffman@ColoState.EDU
No Sections Available
This course is usually offered every Fall, Spring, and Summer.
- Section 810 (Online via RamCT)
- Date: Aug. 25 - Dec. 12, 2008 (16 wks.)
- Instructors: Doug Hoffman
- Grading:Traditional
- Tuition: $747
- SECTION CLOSED
For More Information
Frances Betts(970) 491-0675
fbetts@learn.colostate.edu